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~person:"Bartikowski, Boris"
~person:"Lee, Younghwa"
~subject:"Benutzerfreundlichkeit"
~subject:"Online-Marketing"
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Benutzerfreundlichkeit
Online-Marketing
Website
10
Consumer behaviour
8
Konsumentenverhalten
8
Benutzerschnittstelle
3
Internet marketing
3
Usability
3
User interface
3
Website cultural congruity
3
E-commerce
2
Electronic Commerce
2
Ethnic group
2
Ethnische Gruppe
2
Online retailing
2
Online-Handel
2
Amazon.com Inc.
1
Attitude certainty
1
Attitude toward the site
1
Authenticity
1
Bewertung
1
Brand equity
1
Brand image
1
Categorization
1
Confidence
1
Consumer involvement
1
Cultural identity
1
Culture-laden website design
1
Dauer
1
Duration
1
Electronic data interchange
1
Elektronischer Datenaustausch
1
Empirical method
1
Empirische Methode
1
Ethnic majority consumers
1
Ethnic marketing
1
Ethnic minority consumers
1
Evaluation
1
Großbritannien
1
Internet
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Bartikowski, Boris
Lee, Younghwa
Hauser, John R.
8
Liberali, Guilherme
8
Urban, Glen L.
8
Law, Chun Hung Roberts
6
Rita, Paulo
6
Braun, Michael
5
Schwarz, Torsten
5
Usman, Osly
5
Akram, Umair
4
Barrio-García, Salvador del
4
Bilgihan, Anil
4
Jiménez-Barreto, Jano
4
Laroche, Michel
4
Loginova, Oksana
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Peters, Anja
4
Singh, Nitish
4
Agrebi, Meriem
3
Ahuja, Vandana
3
Bucklin, Randolph E.
3
Campo, Sara
3
Chatterjee, Patrali
3
Crespo-Almendros, Esmeralda
3
Das, Subhankar
3
Germano, Fabrizio
3
Jain, Neha
3
Jones, Kristopher B.
3
Keßler, Esther
3
Mazaheri, Ebrahim
3
Moro, Sérgio
3
Murphy, Jamie
3
Pan, Bing
3
Rabsch, Stefan
3
Ramos, Ricardo F.
3
Richard, Marie-Odile
3
Rubio Benito, Natalia
3
Sauldie, Sanjay
3
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Journal of business research : JBR
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of electronic commerce research : JECR
1
Journal of management information systems : JMIS
1
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ECONIS (ZBW)
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1
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
3
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
4
Designing websites and composing music : identifying usability constructs and their nomological networks
Lee, Younghwa
;
Kozar, Kenneth A.
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
4
,
pp. 320-344
Persistent link: https://www.econbiz.de/10009728076
Saved in:
5
Usability design and psychological ownership of a virtual world
Lee, Younghwa
;
Chen, Andrew N. K.
- In:
Journal of management information systems : JMIS
28
(
2011/12
)
3
,
pp. 269-307
Persistent link: https://www.econbiz.de/10009508758
Saved in:
6
Designing usable online stores : a landscape preference perspective
Lee, Younghwa
;
Kozar, Kenneth A.
- In:
Information & management : the internat. journal of …
46
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003819236
Saved in:
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