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~person:"Bartikowski, Boris"
~person:"Lee, Younghwa"
~subject:"Consumer involvement"
~subject:"Empirical method"
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Consumer involvement
Empirical method
Website
10
Consumer behaviour
8
Konsumentenverhalten
8
Benutzerfreundlichkeit
3
Benutzerschnittstelle
3
Internet marketing
3
Online-Marketing
3
Usability
3
User interface
3
Website cultural congruity
3
E-commerce
2
Electronic Commerce
2
Ethnic group
2
Ethnische Gruppe
2
Online retailing
2
Online-Handel
2
Amazon.com Inc.
1
Attitude certainty
1
Attitude toward the site
1
Authenticity
1
Bewertung
1
Brand equity
1
Brand image
1
Categorization
1
Confidence
1
Cultural identity
1
Culture-laden website design
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Dauer
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Duration
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Electronic data interchange
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Elektronischer Datenaustausch
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Empirische Methode
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Ethnic majority consumers
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Ethnic marketing
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Ethnic minority consumers
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Evaluation
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Großbritannien
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Bartikowski, Boris
Lee, Younghwa
Perren, Lew
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Berger, Jonah
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Breite, Rainer
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Kim, Sung S.
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Kozar, Kenneth A.
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Laksmana, Indrarini
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Luo, Chuan
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
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ECONIS (ZBW)
2
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Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
2
Designing usable online stores : a landscape preference perspective
Lee, Younghwa
;
Kozar, Kenneth A.
- In:
Information & management : the internat. journal of …
46
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003819236
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