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~person:"Bartikowski, Boris"
~person:"Lee, Younghwa"
~subject:"Consumer involvement"
~subject:"Ethnic group"
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Consumer involvement
Ethnic group
Website
10
Consumer behaviour
8
Konsumentenverhalten
8
Benutzerfreundlichkeit
3
Benutzerschnittstelle
3
Internet marketing
3
Online-Marketing
3
Usability
3
User interface
3
Website cultural congruity
3
E-commerce
2
Electronic Commerce
2
Ethnische Gruppe
2
Online retailing
2
Online-Handel
2
Amazon.com Inc.
1
Attitude certainty
1
Attitude toward the site
1
Authenticity
1
Bewertung
1
Brand equity
1
Brand image
1
Categorization
1
Confidence
1
Cultural identity
1
Culture-laden website design
1
Dauer
1
Duration
1
Electronic data interchange
1
Elektronischer Datenaustausch
1
Empirical method
1
Empirische Methode
1
Ethnic majority consumers
1
Ethnic marketing
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Ethnic minority consumers
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Evaluation
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Großbritannien
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Internet
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Bartikowski, Boris
Lee, Younghwa
Appiah, Osei
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Bayer, Amanda
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Chandon, Jean-Louis
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Chen, Rui
1
Gierl, Heribert
1
Jang, Bo Yeon
1
Richard, Marie-Odile
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Sharma, Sushil K.
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Singh, Nitish
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Taieb, Besma
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Wilcox, David W.
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Journal of business research : JBR
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ECONIS (ZBW)
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Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
2
Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris
;
Taieb, Besma
;
Chandon, Jean-Louis
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
Saved in:
3
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
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