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~person:"Bartmann, Dieter"
~person:"Buhl, Hans Ulrich"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
~subject:"Fuzzy-Set-Theorie"
~subject:"Individualism"
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Technik und Management in der Sparkassen-Finanzgruppe
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Systemunterstützt individualisierte Kundenansprache in der Mehrkanalwelt der Finanzdienstleistungsbranche : Repräsentation der Einstellungen von Kunden in einem Kundenmodell
Buhl, Hans Ulrich
;
Fridgen, Michael
;
Volkert, Stefan
-
2003
Persistent link: https://www.econbiz.de/10001793686
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Technik und IT-Management im Finanzdienstleistungsgewerbe
Bartmann, Dieter
- In:
Technik und Management in der Sparkassen-Finanzgruppe
,
(pp. 115-132)
.
2001
Persistent link: https://www.econbiz.de/10001584637
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