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~person:"Basile, Gianpaolo"
~person:"Bauer, Hans H."
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Markenimage"
~subject:"Marktsegmentierung"
~subject:"Verbraucherverhalten"
~type_genre:"Aufsatz im Buch"
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
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Marken im Einfluss des Internet : Markendialog März 2009
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ECONIS (ZBW)
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Sentiment analysis as a tool to understand the cultural relationship between consumer and brand
Capolupo, Nicola
;
Basile, Gianpaolo
;
Scozzese, Giancarlo
- In:
Handbook of research on intelligent techniques and …
,
(pp. 202-215)
.
2017
Persistent link: https://www.econbiz.de/10014576415
Saved in:
2
Brand Communities im Web
Bauer, Hans H.
;
Wöbcke, Lars
- In:
Marken im Einfluss des Internet : Markendialog März 2009
,
(pp. 111-146)
.
2009
Persistent link: https://www.econbiz.de/10003855277
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