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~person:"Baskentli, Sara"
~subject:"Markenimage"
~subject:"Wohltätigkeit"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
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