//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baskin, Ernest"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Display format"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Bewertung
1
Brand extension
1
Brand image
1
Brand management
1
Brand-extension fit
1
Consumer behaviour
1
Consumption experience
1
Display format
1
Evaluation
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Markentransfer
1
Parent brand quality
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Baskin, Ernest
Angell, Rob
1
Bottomley, Paul
1
Chan, Siew H.
1
Dhar, Ravi
1
Dietrich, Martin
1
Evanschitzky, Heiner
1
Gupta, Suraksha
1
Jiang, Yushi
1
Liao, Yichen
1
Logkizidou, Maria
1
Lü, Kevin
1
Ostermair, Christoph
1
Renner, Simone
1
Shi, Li
1
Song, Qian
1
Velcu, Oana
1
Wright, Arnold
1
Xie, Guangming
1
Yigitbasioglu, Ogan
1
Zhai, Qinli
1
Zheng, Xiaoying
1
Zhu, Jing
1
more ...
less ...
Published in...
All
Journal of retailing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
By-brand or by-category? : the effect of
display
format
on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->