Charterina, Jon; Basterretxea, Imanol; Landeta, Jon - In: Journal of Business & Industrial Marketing 31 (2016) 2, pp. 152-163
Purpose – This paper aims to analyze the impact of three types of embedded ties, namely, specialized complementary … (2003) and Noordhoff et al. (2011), among others, to discuss the positive and negative aspects of embedded ties. Using data …. There is also considerable difficulty associated with testing the interrelations among these embedded ties in greater depth …