King, Ellena S.; Johnson, Trent E.; Bastian, Susan E.P.; … - In: International Journal of Wine Business Research 24 (2012) 1, pp. 33-46
different liking for white wine styles, and to relate reported liking to wine knowledge and demographic differences. Design … segments identified. Findings – Sauvignon Blanc wine likers were mainly younger females with low wine knowledge who reported … not drinking Chardonnay wines. Conversely, “Riesling wine likers” were generally older with higher wine knowledge. These …