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~person:"Basu, Kaushik"
~person:"Bodenstein, Gerhard"
~person:"Franses, Philip Hans"
~subject:"Brand"
~type_genre:"Arbeitspapier"
~type_genre:"Fallstudiensammlung"
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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Estimating dynamic effects of promotions on brand choice
Paap, Richard
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Franses, Philip Hans
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1999
Persistent link: https://www.econbiz.de/10001433319
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Eigenmarken und Gatekeeper-Funktionen des Handels : eine interaktionstheoretische Analyse
Bodenstein, Gerhard
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1995
Persistent link: https://www.econbiz.de/10000546186
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