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~person:"Basuroy, Suman"
~person:"Dens, Nathalie"
~subject:"Experten"
~subject:"Innovation management"
~subject:"Social web"
~subject:"Virales Marketing"
~subject:"Wissensmanagement"
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Experten
Innovation management
Social web
Virales Marketing
Wissensmanagement
Consumer behaviour
3
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3
Social Web
3
Film industry
2
Filmwirtschaft
2
Viral marketing
2
Advertising effects
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Expert review
1
Expert reviews
1
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1
Inconsistent content
1
Kino
1
Markenführung
1
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1
Movie theatre
1
Movies
1
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1
Product Placement
1
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Basuroy, Suman
Dens, Nathalie
Vinerean, Simona
3
Abraham, Jocelyne
2
Barnard, Brian
2
Binz-Scharf, Maria Christina
2
Dolfsma, Wilfred
2
Morin, Lucie
2
Pelsmacker, Patrick de
2
Raimann, Jörg
2
Renaud, Stephane
2
Saulquin, Jean-Yves
2
Soparnot, Richard
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of electronic commerce research : JECR
2
Journal of cultural economics
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ECONIS (ZBW)
3
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1
Is everybody an
expert
? : an investigation into the impact
of
professional versus user reviews on movie revenues
Basuroy, Suman
;
Ravid, Simon Abraham
;
Gretz, Richard T.
; …
- In:
Journal of cultural economics
44
(
2020
)
1
,
pp. 57-96
Persistent link: https://www.econbiz.de/10012226920
Saved in:
2
Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
3
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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