Magdalena, Mojsiewicz; Batóg Barbara; Katarzyna, … - In: Folia Oeconomica Stetinensia 7 (2008) 1, pp. 23-32
The main aim of the paper is to present the methodological basis of market segmentation which uses not only demographic-social attributes and preferences but also variables defining values with important meaning in personal life of customers. The construction of a psychometric test is discussed...