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~person:"Batat, Wided"
~person:"Kapferer, Jean-Noël"
~person:"Wiedmann, Klaus-Peter"
~subject:"Luxury goods"
~subject:"Social responsibility"
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Search: subject_exact:"Luxusgüter"
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Luxury goods
Social responsibility
Luxusgüter
65
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
25
Markenführung
25
Luxusgut
10
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10
Markenartikel
9
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60
German
5
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Batat, Wided
Kapferer, Jean-Noël
Wiedmann, Klaus-Peter
Phau, Ian
35
Ko, Eunju
28
Seo, Yuri
21
Hennigs, Nadine
20
Jain, Sheetal
19
Donzé, Pierre-Yves
18
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Septianto, Felix
16
Shukla, Paurav
16
Atwal, Glyn
15
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Christodoulides, George
14
Thaichon, Park
14
Brun, Alessandro
12
Guido, Gianluigi
12
Heine, Klaus
12
Klarmann, Christiane
12
Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Choi, Tsan-Ming
10
Sung, Billy
10
Uggla, Henrik
10
Aiello, Gaetano
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Park, Jungkun
9
Peng, Norman
9
Shahid, Shadma
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
8
Godey, Bruno
8
Jain, Varsha
8
König, Verena
8
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Sage Publications <Beverly Hills, Calif.; London>
1
Springer International Publishing
1
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The journal of brand management : an international journal
8
Luxury marketing : a challenge for theory and practice
7
Journal of business research : JBR
5
The journal of product & brand management
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Business horizons
2
Psychology & marketing
2
Schriftenreihe Marketing, Management
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Developing successful global strategies for marketing luxury brands
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International journal of retail & distribution management
1
International marketing review
1
Journal of brand management: advanced collections
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of personal selling & sales management : JPSSM
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Les cahiers de recherche / HEC Paris
1
Management for Professionals
1
Management for professionals
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Springer eBook Collection
1
Springer eBooks / Business and Management
1
SpringerLink / Bücher
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Oxford handbook of luxury business
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The journal of services marketing
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
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ECONIS (ZBW)
65
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1
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
Saved in:
2
Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
3
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
4
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
5
Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter
- In:
The Oxford handbook of luxury business
,
(pp. 287-308)
.
2022
Persistent link: https://www.econbiz.de/10013273938
Saved in:
6
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management : JPSSM
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
7
How does second-hand luxury enhance Gen Z consumers' well-being? : a Transformative Luxury Research (TLR) approach
Khochman, Inas
;
Batat, Wided
- In:
The rise of positive luxury : transformative research …
,
(pp. 154-169)
.
2022
Persistent link: https://www.econbiz.de/10014232770
Saved in:
8
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
International marketing review
39
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013396163
Saved in:
9
Consumers' perceptions of food ethics in luxury dining
Batat, Wided
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 754-766
Persistent link: https://www.econbiz.de/10013407598
Saved in:
10
Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
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