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~person:"Bate, Roger"
~person:"Einav, Liran"
~person:"Mukherjee, Avinandan"
~person:"Sood, Neeraj"
~subject:"Advertising"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Pharmaceuticals"
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Advertising
Werbewirkung
Arzneimittel
23
Pharmaceuticals
23
Pharmaceutical industry
8
Pharmaindustrie
8
Gesundheitskosten
7
Health care costs
7
USA
7
United States
7
Gesetzliche Krankenversicherung
6
Public health insurance
6
Werbung
6
Direct marketing
5
Direktmarketing
5
Health insurance
5
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5
Advertising effects
4
Consumer behaviour
3
Deductible
3
Health care
3
Konsumentenverhalten
3
Medicare
3
Prescription drugs
3
Private consumption
3
Privater Konsum
3
Product quality
3
Produktqualität
3
Selbstbeteiligung
3
2007-2009
2
Bunching
2
Direct-to-consumer advertising
2
Estimation
2
Gesundheitswesen
2
Grenzsteuersatz
2
Health care system
2
Impact assessment
2
Innovation
2
Marginal tax rate
2
Medicare Part D
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Aufsatz in Zeitschrift
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6
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Bate, Roger
Einav, Liran
Mukherjee, Avinandan
Sood, Neeraj
Huh, Jisu
7
Aikin, Kathryn J.
4
DeLorme, Denise E.
4
Diehl, Sandra
4
Fogel, Joshua
4
Ju, Ilwoo
4
Mueller, Barbara
4
Park, Jin Seong
4
Reid, Leonard N.
4
Sullivan, Helen W.
4
Betts, Kevin R.
3
Bradford, W. David
3
Kleit, Andrew N.
3
Mackert, Michael
3
Shapiro, Bradley T.
3
Xie, Ying
3
Avery, Rosemary J.
2
Ball, Jennifer Gerard
2
Boudewyns, Vanessa
2
Capella, Michael L.
2
Delbaere, Majorie
2
Good, Megan C.
2
Jin, Ginger Zhe
2
Joseph, Mathew
2
Kenkel, Donald Scott
2
King, Jesse
2
Koinig, Isabell
2
Koppenhafer, Leslie
2
Königbauer, Ingrid
2
Lakdawalla, Darius
2
Lee-Wingate, Sooyeon Nikki
2
Leeflang, Peter
2
Lillard, Dean R.
2
Limbu, Yam B.
2
Madrigal, Robert
2
Mathios, Alan D.
2
Spake, Deborah F.
2
Stevens, Robert E.
2
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International journal of pharmaceutical and healthcare marketing : IJPHM
3
International journal of pharmaceutical and healthcare marketing
1
Journal of health economics
1
Journal of public economics
1
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ECONIS (ZBW)
6
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1
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
2
Pharmaceutical advertising and Medicare Part D
Lakdawalla, Darius
;
Sood, Neeraj
;
Gu, Qian
- In:
Journal of health economics
32
(
2013
)
6
,
pp. 1356-1367
Persistent link: https://www.econbiz.de/10010425165
Saved in:
3
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
4
Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237501
Saved in:
5
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
6
A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
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