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~person:"Bateman, Thomas S."
~person:"Kuß, Alfred"
~type_genre:"Bibliografie enthalten"
~type_genre:"Ratgeber"
~type_genre:"Statistik"
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Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred
;
Tomczak, Torsten
-
2001
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014010092
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Management : function and strategy
Bateman, Thomas S.
;
Zeithaml, Carl P.
-
1990
Persistent link: https://www.econbiz.de/10004069572
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