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~person:"Bathgate, Ian K."
~person:"Fowler, Alan"
~subject:"Firm performance"
~type_genre:"Book section"
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Entrepreneurship marketing : principles and practice of SME marketing
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Managing marketing resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
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