Sinha, Paresha N.; Bathini, Dharma Raju - In: critical perspectives on international business 15 (2019) 4, pp. 323-340
Purpose: The purpose of this study is to apply the dominance effect theory and postcolonial notions of “otherness” to critically study the enactment of mimicry at IndianBread, an Indian fast-food chain that has adopted work practices typically found in US fast-food multinational enterprises...