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~person:"Batra, Rajeev"
~subject:"Brand"
~subject:"Messung"
~subject:"Retail trade"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Brand management ; Vol. 4
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How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
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