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~person:"Bauer, András"
~subject:"Marketing theory"
~subject:"Strategisches Management"
~subject:"Welt"
~type_genre:"Festschrift"
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios
(
ed.
);
Wagner, Udo
(
honouree
); …
-
2012
Persistent link: https://www.econbiz.de/10009620589
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