//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Brittney C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"positive word of mouth"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand
1
Brand management
1
Consumer behaviour
1
Employee retention
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Mitarbeiterbindung
1
Personality psychology
1
Persönlichkeitspsychologie
1
Relationship marketing
1
Viral marketing
1
Virales Marketing
1
brand switching
1
commitment
1
consumer-brand relationships
1
positive word-of-mouth
1
price premium
1
social identity theory
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bauer, Brittney C.
Mavondo, Felix
5
Dewnarain, Senika
3
Ramkissoon, Haywantee
3
Alhothali, Ghada Talat
2
Athavale, Amod S.
2
Elgammal, Islam
2
Turan, Aygül
2
Abu Bakar bin Abdul Hamid
1
Abubakar, Binta
1
Ahmad, Wasim
1
Akhtar, Muhammad Nadeem
1
Akhtar, Naeem
1
AlOmari, Firas
1
Altun, Ozlem
1
Arnold, Mark J.
1
Arthurs, Jonathan
1
Atulkar, Sunil
1
Bagobiri, Esther
1
Balaji, M. S.
1
Baloch, Ghulam Jan
1
Banahan, Benjamin F., III
1
Banahan, III, Benjamin F.
1
Batool, Shahina
1
Bayraktaroğlu, Gül
1
Bentley, John O.
1
Bentley, John P.
1
Blazquez-Resino, Juan Jose
1
Bozaykut-Bük, Tuba
1
Buk, Tuba Bozaykut
1
Buksa, Ivan
1
Butcher, Ken
1
Bıçakcıoğlu, Nilay
1
Caillier, James Gerard
1
Cam Le, Nguyen Thi
1
Cao, Yinyin
1
Carlson, Brad D.
1
Chan, Tommy K. H.
1
Chan, Wilco W. H.
1
Chang, Sue-Ting
1
more ...
less ...
Published in...
All
Psychology & marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->