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~person:"Bauer, Hans H."
~person:"Blättel-Mink, Birgit"
~person:"Kirchmer, Mathias"
~subject:"Brand community"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Fallstudie"
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
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