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~person:"Bauer, Hans H."
~person:"Bourreau, Marc"
~person:"D'Souza, Clare M."
~subject:"Internet"
~subject:"Marktsegmentierung"
~type_genre:"Article in journal"
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Internet
Marktsegmentierung
Consumer behaviour
41
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41
Theorie
6
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6
Brand image
5
Confidence
5
E-commerce
5
Electronic Commerce
5
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Bauer, Hans H.
Bourreau, Marc
D'Souza, Clare M.
Chawla, Deepak
7
Parsad, Chandan
7
Prashar, Sanjeev
7
Jebarajakirthy, Charles
6
Vijay, T. Sai
6
Ahuja, Vandana
5
Bruwer, Johan
5
Dolnicar, Sara
5
Milne, George R.
5
Moschis, George P.
5
Neslin, Scott A.
5
Sands, Sean
5
Thaichon, Paramaporn
5
Verhoef, Peter C.
5
George, Ajimon
4
Khatwani, Gaurav
4
Laroche, Michel
4
Law, Chun Hung Roberts
4
Quach, Sara
4
Raab, Gerhard
4
Rundle-Thiele, Sharyn
4
Sondhi, Neena
4
Tan, Yong
4
Bashir, Irfan
3
Basnet, Hem C.
3
Basu, Rituparna
3
Curien, Nicolas
3
Denizci Guillet, Basak
3
Donou-Adonsou, Ficawoyi
3
Ferraro, Carla
3
Florenthal, Bela
3
Ghose, Anindya
3
Hennig-Thurau, Thorsten
3
Joshi, Himanshu
3
Konuş, Umut
3
Krämer, Jan
3
Kumar, G. S. Gireesh
3
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Australasian marketing journal
1
Brussels economic review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of economic behavior & organization : JEBO
1
Journal of international food & agribusiness marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Revue d'économie politique
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
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ECONIS (ZBW)
10
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1
Consumer self-confidence in green foods : an investigation of the role of ecolabels using the theory of planned behavior and market segmentation
D'Souza, Clare M.
;
Taghian, Mehdi
;
Apaolaza, Vanessa
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
5
,
pp. 457-487
Persistent link: https://www.econbiz.de/10013483407
Saved in:
2
Gains from digitization : evidence from gift-giving in music
Bourreau, Marc
;
Doğan, Pınar
- In:
Journal of economic behavior & organization : JEBO
149
(
2018
),
pp. 106-122
Persistent link: https://www.econbiz.de/10011986027
Saved in:
3
Chickens, ants, grasshoppers and pigs : proposed segmentation approach in the field of sustainability living
Jayaratne, Menuka
;
Sullivan Mort, Gillian
;
D'Souza, Clare M.
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 106-114
Persistent link: https://www.econbiz.de/10011729883
Saved in:
4
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
5
Pirates or explorers? : Analysis of music consumption in French graduate schools
Bounie, David
;
Bourreau, Marc
;
Waelbroeck, Patrick
- In:
Brussels economic review
50
(
2007
)
2
,
pp. 167-192
Persistent link: https://www.econbiz.de/10003847023
Saved in:
6
Neue Zielgruppensegmente für das Marketing: der schwule Konsument
Bauer, Hans H.
;
Neumann, Marcus M.
;
Weiss, Kristina von
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10002565921
Saved in:
7
Communautés d'expérience et concurrence entre sites de biens culturels
Bourreau, Marc
;
Gensollen, Michel
- In:
Revue d'économie politique
113
(
2003
)
[Suppl.]
,
pp. 61-89
Persistent link: https://www.econbiz.de/10001982727
Saved in:
8
Risikowahrnehmung und Kaufverhalten im Internet
Bauer, Hans H.
;
Sauer, Nicola E.
;
Becker, Stefanie
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10001779709
Saved in:
9
Die Akzeptanz von Versicherungsdienstleistungen im Internet : eine theoretische und empirische Analyse
Bauer, Hans H.
;
Sauer, Nicola E.
;
Brugger, Nicole
- In:
Zeitschrift für die gesamte Versicherungswissenschaft …
91
(
2002
)
3
,
pp. 329-363
Persistent link: https://www.econbiz.de/10001714696
Saved in:
10
Barrieren des elektronischen Einzelhandels : eine empirische Studie zum Kaufverhalten im Internet
Bauer, Hans H.
;
Fischer, Marc
;
Sauer, Nicola E.
- In:
Journal of business economics : JBE
70
(
2000
)
10
,
pp. 1133-1156
Persistent link: https://www.econbiz.de/10001522679
Saved in:
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