//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Bruhn, Manfred"
~subject:"Theorie"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Brand
11
Markenartikel
11
Beziehungsmarketing
5
Relationship marketing
5
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Deutschland
2
Erfolgsfaktor
2
Event marketing
2
Event-Marketing
2
Germany
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Social Web
2
Social web
2
Success factor
2
Theory
2
Automotive market
1
Brand image
1
Brand loyalty
1
Data envelopment analysis
1
Data-Envelopment-Analyse
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
Kfz-Markt
1
Markenimage
1
Markentreue
1
Market research
1
Marktforschung
1
Product life cycle
1
Produktlebenszyklus
1
Service industry
1
Services marketing
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Book section
Lehrbuch
Arbeitspapier
3
Article in journal
3
Aufsatz in Zeitschrift
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatz im Buch
2
Bibliografie enthalten
2
Bibliography included
2
Handbook
2
Handbuch
2
Mehrbändiges Werk
2
Multi-volume publication
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
German
2
Author
All
Bauer, Hans H.
Bruhn, Manfred
Sattler, Henrik
6
Ahlert, Dieter
2
Olbrich, Rainer
2
Rao, Vithala R.
2
Bandyopadhyay, Subir
1
Battenfeld, Dirk
1
Bauer, Andreas W.
1
Bjerre, Mogens
1
Bronnenberg, Bart J.
1
Brunel, Frédéric F.
1
Burmann, Christoph
1
Cadeaux, Jack
1
Chakraborti, Rajdeep
1
Chandrasekhar, S.
1
Choi, Eun Kwan
1
Cotterill, Ronald W.
1
De Rassenfosse, Gaétan
1
Divakar, Suresh
1
Dubé, Jean-Pierre
1
Fudenberg, Drew
1
Goldsmith, Ronald E.
1
Haedrich, Günther
1
Hammann, Peter
1
Hampe, Stefan
1
Heding, Tilde
1
Herrmann, Andreas
1
Holmes, Thomas P.
1
Holzmann, Thomas
1
Huber, Frank
1
Huggett, Robert J.
1
Jain, Subhash C.
1
Knudtzen, Charlotte F.
1
Kothen, Wolfgang
1
Kranz, Marcel
1
Kuenne, Robert E.
1
Kumar, Nanda
1
Kysela, Kai D.
1
Köster, Lars
1
more ...
less ...
Published in...
All
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Das Konzept des Markentypenlebenszyklus
Bruhn, Manfred
- In:
Handelsmarken : Entwicklungstendenzen und …
,
(pp. 117-152)
.
1997
Persistent link: https://www.econbiz.de/10001297657
Saved in:
2
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->