//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Childers, Terry L."
~person:"Geuens, Maggie"
~person:"Maréchal, Michel André"
~person:"Mayer, Hans"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemittel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Promotional materials
4
Werbemittel
4
Estimation
2
Psychology of advertising
2
Schätzung
2
Werbepsychologie
2
Advertising effects
1
Bildkommunikation
1
Consumer behaviour
1
Deutschland
1
Experiment
1
Germany
1
Internet
1
Konsumentenverhalten
1
Sales promotion
1
Schweiz
1
Switzerland
1
Theorie
1
Theory
1
Verkaufsförderung
1
Werbewirkung
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Non-commercial literature
Article in journal
5
Aufsatz in Zeitschrift
5
Arbeitspapier
4
Graue Literatur
4
Working Paper
4
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
3
German
1
Author
All
Bauer, Hans H.
Childers, Terry L.
Geuens, Maggie
Maréchal, Michel André
Mayer, Hans
Musiol, Gerald
2
Schwaiger, Manfred
2
Anckaert, Pascal
1
Barth, Klaus
1
Blömer, Frank
1
Bosselmann, Elke
1
Breuer, Norbert
1
Buttler, Andreas
1
Doghudje, Chris A.
1
Drees, Norbert
1
El Ouardighi, Fouad
1
Fischer, Marc
1
Flüchter-Zähringer, Gesa Aletta
1
Goessaert, Geert
1
Gramsch, André
1
Görtzen, Ulrike
1
Hansen, Flemming
1
Harbrücker, Ulrich
1
Hauschke, Rebecca
1
Herweg, Nikola
1
Hunscher, Matthias
1
Hüntelmann, Maria
1
Knegendorf, Petra
1
Konrad, Kai A.
1
Kraus, A.
1
Küthe, Erich
1
MacInturff, Yvonne
1
Müller, Frank
1
Ouwerkerk, Cok
1
Overgaard, Per Baltzer
1
Pasquier, Martial
1
Pelsmacker, Patrick de
1
Pfeiffer, Markus
1
Pongweni, Alec J.
1
Reichart, Paul
1
Schiffmann, Susanne
1
Schneider, Willy
1
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Discussion paper / Universität St. Gallen, Volkswirtschaftliche Abteilung ; School of Economics and Political Science, Department of Economics
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do managers reciprocate? : Field experimental evidence from a competitive market
Maréchal, Michel André
;
Thöni, Christian
-
2007
Persistent link: https://www.econbiz.de/10003465251
Saved in:
2
Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
Saved in:
3
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
4
Bildkommunikation : Integration der Ergebnisse aus vier Jahrzehnten empirischer Forschung
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416561
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->