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~person:"Bauer, Hans H."
~person:"Döbler, Thomas"
~source:"econis"
~subject:"Web 2.0-Technologien"
~type:"book"
~type_genre:"Aufsatzsammlung"
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Web 2.0-Technologien
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Soziale Software
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Betriebliches Informationssystem
1
Brand community
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Business intelligence system
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Consumer behaviour
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E-commerce
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Electronic Commerce
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Erfolgsfaktor
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Internet marketing
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Marketingmanagement
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Online-Marketing
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Aufsatzsammlung
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Bauer, Hans H.
Döbler, Thomas
Besch, Markus
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Bondarouk, Tanya
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Olivas-Luján, Miguel R.
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ECONIS (ZBW)
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Social Software in Unternehmen
Döbler, Thomas
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10003804747
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