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~person:"Bauer, Hans H."
~person:"Dens, Nathalie"
~person:"Yoon, Sukki"
~subject:"Advertising effects"
~type_genre:"Konferenzbeitrag"
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Advertising effects
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Brand image
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Bauer, Hans H.
Dens, Nathalie
Yoon, Sukki
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Pelsmacker, Patrick de
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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