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~person:"Bauer, Hans H."
~person:"Dwivedi, Yogesh Kumar"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Beziehungsmarketing
Konsumentenverhalten
Marketing
200
Theorie
129
Theory
129
Deutschland
125
Germany
123
Marketingmanagement
97
Marketing management
93
Marktforschung
92
Consumer behaviour
89
Market research
87
Relationship marketing
76
Brand management
53
Markenführung
53
Online-Marketing
45
Internet marketing
44
Marketing theory
44
Marketingtheorie
44
Werbewirkung
34
Advertising effects
33
Social Web
33
Social web
33
Lieferantenmanagement
28
Supplier relationship management
28
Electronic Commerce
27
Mobile marketing
27
Markenimage
26
Mobile Marketing
26
Werbung
26
Brand image
25
E-commerce
24
Advertising
23
Customer satisfaction
23
Kundenzufriedenheit
23
Brand
22
Markenartikel
22
Business-to-business marketing
21
Internet
20
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Undetermined
39
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4
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Article
102
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60
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Article in journal
68
Aufsatz in Zeitschrift
68
Aufsatz im Buch
33
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33
Graue Literatur
27
Non-commercial literature
27
Arbeitspapier
24
Working Paper
24
Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
9
Handbook
9
Handbuch
9
Hochschulschrift
5
Thesis
5
Case study
3
Fallstudie
3
Lehrbuch
2
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2
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2
Accompanied by computer file
1
Bibliografie enthalten
1
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1
Elektronischer Datenträger als Beilage
1
Festschrift
1
Systematic review
1
Übersichtsarbeit
1
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Language
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German
91
English
71
Author
All
Bauer, Hans H.
Dwivedi, Yogesh Kumar
Malhotra, Naresh K.
Pepels, Werner
Homburg, Christian
139
Bruhn, Manfred
120
Kumar, V.
94
Huber, Frank
84
Han, Heesup
83
Herrmann, Andreas
80
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
65
Mattila, Anna S.
58
Hollebeek, Linda D.
54
Krafft, Manfred
53
Loureiro, Sandra Maria Correia
53
Sheth, Jagdish N.
49
Walsh, Gianfranco
49
Grewal, Dhruv
48
Piller, Frank T.
48
Palmatier, Robert W.
47
Backhaus, Klaus
46
Stauss, Bernd
46
Phau, Ian
44
Thaichon, Park
44
Vrontis, Demetris
44
Gil Saura, Irene
42
Mittal, Vikas
42
Bang, Nguyen
41
Gierl, Heribert
41
Ko, Eunju
40
Svensson, Göran
40
Swoboda, Bernhard
40
Hennig-Thurau, Thorsten
39
Neslin, Scott A.
38
Woodside, Arch G.
38
Prentice, Catherine
37
Van den Poel, Dirk
37
Smith, Alan D.
36
Stock-Homburg, Ruth
36
Hippner, Hajo
35
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Institution
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Institut für Marktorientierte Unternehmensführung Mannheim
1
Springer International Publishing
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
19
Journal of business research : JBR
9
Journal of retailing and consumer services
9
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Jahrbuch der Absatz- und Verbrauchsforschung
4
Psychology & marketing
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Gabler Edition Wissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Marketing : ZFP ; journal of research and management
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of business economics : JBE
2
Journal of international consumer marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
The marketing review
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business/Economics
1
Chandos social media series
1
Consumer-brand relationships : theory and practice
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarketing
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Research
1
Handbuch Multi-Channel-Marketing
1
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Source
All
ECONIS (ZBW)
162
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1
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162
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1
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Social media
marketing
in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
6
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
7
Guest editorial: artificial intelligence for B2B
marketing
: challenges and opportunities
Dwivedi, Yogesh Kumar
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
Saved in:
8
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
9
Editorial introduction: advances in theory and practice of digital
marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
10
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
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