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~person:"Bauer, Hans H."
~person:"Dwivedi, Yogesh Kumar"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Marktsegmentierung"
~subject:"Verbraucherverhalten"
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Search: subject:"Consumer behaviour"
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Internet marketing
Internet
Marktsegmentierung
Verbraucherverhalten
Consumer behaviour
144
Konsumentenverhalten
144
Deutschland
50
Germany
49
Theorie
22
Theory
22
Beziehungsmarketing
20
Online retailing
20
Online-Handel
20
Relationship marketing
20
Innovation adoption
19
Innovationsakzeptanz
19
Brand image
18
Brand management
18
Electronic Commerce
18
Markenführung
18
Markenimage
18
Online-Marketing
18
Social Web
17
Social web
17
E-commerce
16
Advertising effects
15
Werbewirkung
15
Mobile communications
13
Mobilkommunikation
13
Confidence
12
Vertrauen
12
Estimation
11
Mobile Business
11
Mobile business
11
Schätzung
11
Brand
9
Electronic Banking
9
Electronic banking
9
Innovation diffusion
9
Innovationsdiffusion
9
Markenartikel
9
Market research
9
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Article
20
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20
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Article in journal
18
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18
Graue Literatur
10
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10
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8
Working Paper
8
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2
Collection of articles of several authors
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Sammelwerk
2
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German
22
English
18
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Bauer, Hans H.
Dwivedi, Yogesh Kumar
Solomon, Michael R.
33
Kroeber-Riel, Werner
27
Foxall, Gordon R.
24
Huber, Frank
22
Raab, Gerhard
19
Bänsch, Axel
18
Swoboda, Bernhard
18
Wiedmann, Klaus-Peter
17
Reisch, Lucia A.
16
Schiffman, Leon G.
16
Trommsdorff, Volker
16
Ghose, Anindya
15
Kanuk, Leslie Lazar
15
Weinberg, Peter
15
Foscht, Thomas
14
Gröppel-Klein, Andrea
14
Katona, George
14
Askegaard, Søren
13
Filieri, Raffaele
13
Kenning, Peter
13
Ko, Eunju
13
Law, Chun Hung Roberts
13
Verhoef, Peter C.
12
Akram, Umair
11
Bamossy, Gary J.
11
Frank, Robert H.
11
Hennig-Thurau, Thorsten
11
Schramm-Klein, Hanna
11
Wagner, Udo
11
Belk, Russell W.
10
Bilharz, Michael
10
Chawla, Deepak
10
Grunert, Klaus G.
10
Hoffmann, Stefan
10
Lambrecht, Anja
10
Milne, George R.
10
Olson, Jerry C.
10
Pauwels, Koen
10
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IGI Global
1
Springer International Publishing
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
7
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Reihe: Management-Know-how / M : praxisnah und aktuell
3
Management Know-how
2
Marketing : ZFP ; journal of research and management
2
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
Electronic government : EG; an international journal
1
Gabler Edition Wissenschaft
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim - IMU
1
Series: Management know-how / M
1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
1
Springer briefs in business
1
SpringerBriefs in Business
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
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ECONIS (ZBW)
38
USB Cologne (EcoSocSci)
2
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
5
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
6
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
7
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
8
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
9
Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
Saved in:
10
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
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