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~person:"Bauer, Hans H."
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Event marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Event marketing
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Bauer, Hans H.
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
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2
Interaktion in Web-Communities als Erfolgsfaktor der Erlebniskommunikation
Bauer, Hans H.
;
Botzenhardt, Achim
;
Heinrich, Daniel
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 135-149)
.
2011
Persistent link: https://www.econbiz.de/10009373457
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