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~person:"Bauer, Hans H."
~person:"Germano, Fabrizio"
~subject:"Radio advertising"
~subject:"Werbesendung"
~type:"book"
~type_genre:"Thesis"
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Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
Hillebrand, Rainer
-
1990
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