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~person:"Bauer, Hans H."
~person:"Ghironi, Fabio"
~person:"Harkonen, Janne"
~type:"article"
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
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Customer-Value-Analyse und Marktabgrenzung mittels DEA : eine Untersuchung im Automobilmarkt
Bauer, Hans H.
;
Staat, Matthias
;
Hammerschmidt, Maik
- In:
Marketingeffizienz : Messung und Steuerung mit der DEA …
,
(pp. 221-232)
.
2006
Persistent link: https://www.econbiz.de/10003393521
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Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.
;
Huber, Frank
;
Keller, Thomas
- In:
Customer retention in the automotive industry : …
,
(pp. 67-92)
.
1997
Persistent link: https://www.econbiz.de/10001299165
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