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~person:"Bauer, Hans H."
~person:"Han, Heesup"
~person:"Sarkar, Abhigyan"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand image"
~subject:"Emotion"
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Brand image
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Consumer behaviour
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71
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71
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Bauer, Hans H.
Han, Heesup
Sarkar, Abhigyan
Wiedmann, Klaus-Peter
Phau, Ian
36
Septianto, Felix
35
Loureiro, Sandra Maria Correia
34
Diamantopoulos, Adamantios
29
Bagozzi, Richard P.
24
Usman, Osly
19
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18
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18
Japutra, Arnold
18
MacInnis, Deborah J.
18
Melewar, T. C.
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Guzman, Francisco
17
Jang, Soocheong
17
Huber, Frank
16
Sarkar, Juhi Gahlot
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Ahn, Jiseon
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Das, Gopal
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Kemp, Elyria
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Journal of travel and tourism marketing
15
International journal of hospitality management
10
International journal of contemporary hospitality management
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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1
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
2
The sources of the many faces of consumer smartphone attachment : a value-in-use perspective
Sohn, Stefanie
;
Karampournioti, Evmorfia
;
Wiedmann, …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1399-1412
Persistent link: https://www.econbiz.de/10013329335
Saved in:
3
Determinants of traveler intention toward animal ethics in tourism : developing a causal recipe combining cognition, affect, and norm factors
Walanchalee Wattanacharoensil
;
Pipatpong Fakfare
; …
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457585
Saved in:
4
From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed
;
Ahmad, Aqeel
;
Lewandowska, Anna
;
Han, Heesup
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
Saved in:
5
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
6
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
7
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
8
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
9
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
10
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
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