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~person:"Bauer, Hans H."
~person:"Hauser, John R."
~person:"Jati, Handaru"
~person:"Liberali, Guilherme"
~subject:"Mobile Marketing"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Webpräsenz"
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Mobile Marketing
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Determinanten der Werbewirkung von Markenhomepages
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
-
2001
Persistent link: https://www.econbiz.de/10001762970
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Ein umfassender Kriterienkatalog zur Bewertung von Internet-Auftritten nach markenpolitischen Zielen
Bauer, Hans H.
;
Grether, Mark
-
2002
Persistent link: https://www.econbiz.de/10001662734
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