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~person:"Bauer, Hans H."
~person:"Herr, Paul M."
~person:"Herrmann, Andreas"
~person:"Hippner, Hajo"
~subject:"Kundenbindung"
~type_genre:"Collection of articles of several authors"
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Kundenbindung
Consumer behaviour
16
Konsumentenverhalten
16
Deutschland
10
Germany
10
Beziehungsmarketing
9
Relationship marketing
9
Theorie
9
Theory
9
Marketing management
8
Marketingmanagement
8
Erfolgsfaktor
5
Kundenmanagement
5
Success factor
5
Marketing
3
Verbraucher
3
Verbraucherverhalten
3
Market research
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Marktforschung
2
Online retailing
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Online-Handel
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Psychologie
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Aktiebolaget Volvo
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Automotive industry
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Bankgeschäft
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Banking services
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Bayerische Motoren Werke
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Collection of articles of several authors
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English
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German
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Bauer, Hans H.
Herr, Paul M.
Herrmann, Andreas
Hippner, Hajo
Avery, Jill
1
Breazeale, Michael
1
Cetto, Alexandra Verena
1
Fournier, Susan
1
Heinrich, Bernd
1
Huber, Frank
1
Johnson, Michael D.
1
Maas, Peter
1
MacInnis, Deborah J.
1
Park, C. Whan
1
Priester, Joseph R.
1
Rubio Benito, Natalia
1
Rüfenacht, Matthias
1
Wuyts, Stefan
1
Yagüe Guillén, María Jésus
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ECONIS (ZBW)
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Essays on consumer behavior in the financial services industry and beyond : a multinational, cross-industry perspective on consumer-company relationships
Rüfenacht, Matthias
-
2017
Persistent link: https://www.econbiz.de/10011981801
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2
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D.
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000640799
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