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~person:"Bauer, Hans H."
~person:"Maas, Peter"
~subject:"Deutschland"
~subject:"Investitionsrechnung"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Bauer, Hans H.
Maas, Peter
Hammerschmidt, Maik
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Jahrbuch der Absatz- und Verbrauchsforschung
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Risk management and insurance review
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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1
How insurance brokers create value : a functional approach
Maas, Peter
- In:
Risk management and insurance review
13
(
2010
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003967564
Saved in:
2
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Saved in:
3
Kundenwertbasierte Unternehmensbewertung : das Customer Lifetime Value-Konzept und sein Beitrag zu einer Marketingorientierten Unternehmensbewertung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Brähler, Matthias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
4
,
pp. 324-344
Persistent link: https://www.econbiz.de/10001736390
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