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~person:"Bauer, Hans H."
~person:"Smith, Alan D."
~subject:"Beziehungsmarketing"
~subject:"KMU"
~subject:"SME"
~subject:"Strategic management"
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Beziehungsmarketing
KMU
SME
Strategic management
Deutschland
87
Relationship marketing
79
Germany
78
Consumer behaviour
59
Konsumentenverhalten
58
Theorie
48
Theory
48
USA
45
United States
45
Brand management
32
Markenführung
32
Marketing management
32
Marketingmanagement
32
Electronic Commerce
30
Marketing
29
Lieferkette
27
Supply chain
27
E-commerce
24
Strategisches Management
21
Advertising effects
19
Lieferantenmanagement
19
Supplier relationship management
19
Werbewirkung
19
CRM
18
Internet
18
customer relationship management
18
Estimation
17
Markenimage
17
Schätzung
17
Brand image
15
Dienstleistungsqualität
15
Quality management
15
Qualitätsmanagement
15
Service quality
15
Erfolgsfaktor
14
Marktforschung
14
Success factor
14
Customer satisfaction
13
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Article
71
Book / Working Paper
27
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Article in journal
58
Aufsatz in Zeitschrift
58
Graue Literatur
16
Non-commercial literature
16
Arbeitspapier
15
Working Paper
15
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14
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14
Case study
11
Fallstudie
11
Aufsatzsammlung
3
Collection of articles of several authors
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3
Sammelwerk
3
Thesis
3
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1
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1
Handbuch
1
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1
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1
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Language
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English
61
German
37
Author
All
Bauer, Hans H.
Smith, Alan D.
Homburg, Christian
126
Bruhn, Manfred
119
Becker, Wolfgang
87
Kraus, Sascha
83
Kumar, V.
83
Hitt, Michael A.
68
Vrontis, Demetris
65
Huber, Frank
58
Matzler, Kurt
57
Ulrich, Patrick
57
Verhoef, Peter C.
56
Verbeke, Alain
55
Rugman, Alan M.
54
Han, Heesup
53
Herrmann, Andreas
52
Foss, Nicolai J.
50
Hinterhuber, Hans H.
48
Hollebeek, Linda D.
48
Müller-Stewens, Günter
48
Piller, Frank T.
48
Buckley, Peter J.
46
Teece, David J.
46
Henry, Craig
45
Whittington, Richard
45
Stauss, Bernd
44
Krafft, Manfred
43
Keuper, Frank
42
Palmatier, Robert W.
42
Ratten, Vanessa
42
Wiedmann, Klaus-Peter
42
Stock-Homburg, Ruth
41
Svensson, Göran
41
Audretsch, David B.
40
Mattila, Anna S.
40
Kumar, Vikas
38
Gil Saura, Irene
37
Mittal, Vikas
37
Porter, Michael E.
37
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Institut für Marktorientierte Unternehmensführung Mannheim
1
Published in...
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
12
International journal of services and operations management
9
International journal of business information systems : IJBIS
7
International journal of business innovation and research
5
International journal of logistics systems and management
5
International journal of electronic finance : IJEF
3
International journal of sustainable economy
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of management & enterprise development : IJMED
2
International journal of process management and benchmarking : IJPMB
2
International journal of procurement management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Organizational productivity and performance measurements using predictive modeling and analytics
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Consumer-brand relationships : theory and practice
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarketing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Gabler Research
1
Health marketing quarterly
1
International journal of accounting and information management
1
International journal of business and systems research
1
International journal of services and operations management : IJSOM
1
International journal of services and standards
1
International journal of sustainable economies management : an official publication of the Information Resources Management Association
1
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Journal of global business : JGB ; journal of the Association for Global Business
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Kundenbeziehungen im Dienstleistungsbereich
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
1
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ECONIS (ZBW)
98
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1
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98
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1
Customer relationship
management
: a look at incentive programmes and their usefulness in selected service firms
Smith, Alan D.
- In:
International journal of business innovation and research
3
(
2009
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003808784
Saved in:
2
Customer relationship
management
and the impact of e-coupons on B2C retail markets
Smith, Alan D.
;
Shock, James R.
;
Beaves, Robert
- In:
International journal of business information systems : …
30
(
2019
)
2
,
pp. 203-231
Persistent link: https://www.econbiz.de/10012037773
Saved in:
3
Transformation of CRM and supply chain
management
techniques in a new venture
Ditizio, Amber A.
;
Smith, Alan D.
- In:
Organizational productivity and performance …
,
(pp. 96-114)
.
2017
Persistent link: https://www.econbiz.de/10011568345
Saved in:
4
Search engine marketing and customer relationship
management
within a social media environment
Smith, Alan D.
- In:
International journal of business information systems : …
22
(
2016
)
2
,
pp. 181-210
Persistent link: https://www.econbiz.de/10011610178
Saved in:
5
Special issue: Customer relationship
management
and information technology applications
Smith, Alan D.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003953211
Saved in:
6
Alternative energy supply chain
management
issues : wind generation considerations in Ohio
Smith, Alan D.
- In:
International journal of services and operations management
21
(
2015
)
2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10011380078
Saved in:
7
Gender perceptions of
management
's green supply chain development among the professional workforce
Smith, Alan D.
- In:
International journal of procurement management
5
(
2012
)
1
,
pp. 55-86
Persistent link: https://www.econbiz.de/10009491657
Saved in:
8
Service operations
management
: case studies of architectural firms' commitment to quality assurance
Smith, Alan D.
;
Offodile, O. Felix
- In:
International journal of services and operations management
9
(
2011
)
2
,
pp. 141-161
Persistent link: https://www.econbiz.de/10009270128
Saved in:
9
Service quality programme developments and lean
management
aspects : a multi-case study
Smith, Alan D.
- In:
International journal of services and operations management
7
(
2010
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10008647387
Saved in:
10
Supply chain considerations in digital strategies, e-procurement and CRM
Smith, Alan D.
- In:
International journal of services and operations …
44
(
2023
)
2
,
pp. 173-195
Persistent link: https://www.econbiz.de/10014226978
Saved in:
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