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~person:"Bauer, Hans H."
~person:"Wiedmann, Klaus-Peter"
~subject:"Marketing"
~type_genre:"Graue Literatur"
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Bauer, Hans H.
Wiedmann, Klaus-Peter
Huber, Frank
7
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Kay, Rosemarie
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4
Nufer, Gerd
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Schriftenreihe Marketing, Management
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ECONIS (ZBW)
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Das Konstrukt Nutzungsakzeptanz als Fundament eines NFC-basierten Mobile Marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
-
2007
Persistent link: https://www.econbiz.de/10003726335
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2
Marketing für elektronische Marktplätze : Kundenakquisition - Kundenbindung - Beziehungsmarketing
Bauer, Hans H.
;
Hammerschmidt, Maik
-
2003
Persistent link: https://www.econbiz.de/10013430047
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3
Strategisches Ökologiemarketing umwelt- und verbraucherpolitischer Organisationen
Wiedmann, Klaus-Peter
-
1988
Persistent link: https://www.econbiz.de/10000083884
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