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~person:"Bauer, Hans H."
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Bauer, Hans H.
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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ECONIS (ZBW)
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Mit hochveredelten Printmedien ein Leseerlebnis schaffen
Bauer, Hans H.
;
Heinrich, Daniel
;
Hampel, Stefan
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 251-273)
.
2011
Persistent link: https://www.econbiz.de/10009373446
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Branding mittels irrelevanter Attribute
Bauer, Hans H.
;
Albrecht, Carmen-Maria
;
Haber, Tobias E.
; …
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 119-132)
.
2008
Persistent link: https://www.econbiz.de/10003587915
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