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~person:"Bauer, Hans H."
~subject:"Bewertung"
~subject:"Lebensmittelhandel"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
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Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
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ECONIS (ZBW)
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Determinanten des Kaufs von Handelsmarken
Bauer, Hans H.
;
Huber, Frank
;
Mäder, Ralf
- In:
Strategien und Trends im Handelsmanagement : …
,
(pp. 3-27)
.
2004
Persistent link: https://www.econbiz.de/10002381057
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