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~person:"Bauer, Hans H."
~subject:"Beziehungsmarketing"
~subject:"Fire"
~subject:"USA"
~type_genre:"Book section"
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Consumer-brand relationships : theory and practice
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ECONIS (ZBW)
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Love actually? : measuring and exploring consumers' brand love
Heinrich, Daniel
;
Albrecht, Carmen-Maria
;
Bauer, Hans H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 137-150)
.
2012
Persistent link: https://www.econbiz.de/10009739833
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2
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
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