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~person:"Bauer, Hans H."
~subject:"Competitive strategy"
~subject:"Theorie"
~type_genre:"Graue Literatur"
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Bauer, Hans H.
Albers, Sönke
9
Meffert, Heribert
6
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Fritz, Wolfgang
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Christen, Markus
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Der Beitrag des Internet zum Relationship-Marketing : eine theoretische und empirische Analyse
Bauer, Hans H.
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1998
Persistent link: https://www.econbiz.de/10013416557
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2
Das Management der Schnittstelle F&E - Marketing : empirische Ergebnisse über die Erfolgsrelevanz des Einsatzes von Marketing-Analyse-Instrumenten
Bauer, Hans H.
;
Huber, Frank
-
1997
Persistent link: https://www.econbiz.de/10000960050
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3
Strategische Marktanalyse mit Hilfe der Umsatzflußanalyse : eine Anwendungsstudie für den deutschen Generikamarkt
Bauer, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10013416585
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