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~person:"Bauer, Hans H."
~subject:"Marketing"
~subject:"Theory"
~subject:"Werbepsychologie"
~type_genre:"Hochschulschrift"
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Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
Hillebrand, Rainer
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1990
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