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~person:"Bauer, Hans H."
~subject:"Online retailing"
~subject:"Theory"
~type:"article"
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E-Commerce : Wettbewerbsvorteile realisieren
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Determinanten der Wirkung von Online-Markenkommunikation
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 227-241
Persistent link: https://www.econbiz.de/10001825854
Saved in:
2
Markenführung im Internet
Bauer, Hans H.
- In:
E-Commerce : Wettbewerbsvorteile realisieren
,
(pp. 60-80)
.
2001
Persistent link: https://www.econbiz.de/10001641670
Saved in:
3
Die Virtuelle Gemeinschaft als Instrument des Customer Relationship Management
Bauer, Hans H.
(
contributor
)
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 325-371)
.
2001
Persistent link: https://www.econbiz.de/10001615400
Saved in:
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