//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~subject:"Promotional materials"
~type_genre:"Konferenzschrift"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Promotional materials
Consumer behaviour
2
Konsumentenverhalten
2
Psychology of advertising
2
Werbepsychologie
2
Advertising effects
1
Bildkommunikation
1
Deutschland
1
Emotion
1
Emotionale Werbung
1
Estimation
1
Germany
1
Schätzung
1
Theorie
1
Theory
1
Werbemittel
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Konferenzschrift
Non-commercial literature
Arbeitspapier
1
Graue Literatur
1
Systematic review
1
Working Paper
1
Übersichtsarbeit
1
Language
All
German
1
Author
All
Bauer, Hans H.
Anckaert, Pascal
1
Bosselmann, Elke
1
Fischer, Marc
1
Geuens, Maggie
1
MacInturff, Yvonne
1
Pelsmacker, Patrick de
1
Süss, Marcel
1
Süß, Marcel
1
Weuthen, Ingeborg Gabriele
1
more ...
less ...
Published in...
All
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Bildkommunikation : Integration der Ergebnisse aus vier Jahrzehnten empirischer Forschung
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416561
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->