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~person:"Bauer, Hans H."
~subject:"Stakeholder"
~subject:"Vertrauen"
~type_genre:"Conference proceedings"
~type_genre:"Working Paper"
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Search: subject_exact:"Corporate reputation"
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Bauer, Hans H.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Markenallianzen als Instrument des Imagetransfers im elektronischen Handel
Bauer, Hans H.
;
Neumann, Marcus M.
;
Hölzing, Jörg …
-
2004
Persistent link: https://www.econbiz.de/10002450267
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