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~person:"Bauer, Wolfgang"
~subject:"Innovation management"
~subject:"Leistungsbündel"
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Lehrbuch"
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Innovation management
Leistungsbündel
Marketingmanagement
Pricing strategy
Theorie
B-to-B-Marketing
1
B2B e-market
1
Bundling strategy
1
Business-to-business marketing
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Confidence
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Consumer behaviour
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Credence goods
1
Dienstleistungssektor
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E-commerce
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Electronic Commerce
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Konsumentenverhalten
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Lieferantenmanagement
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Online retailing
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Online-Handel
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Service industry
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Service trust
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Supplier relationship management
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Trust
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Vertrauen
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Vertrauensgüter
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buying IPSS
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credence goods
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electronic market
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industrial service purchasing
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trustworthiness signaling
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Bauer, Wolfgang
Kleinaltenkamp, Michael
14
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9
Plinke, Wulff
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4
Voeth, Markus
4
Weiber, Rolf
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Valla, Jean-Paul
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New insights on trust in business-to-business relationships : a multi-perspective approach
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ECONIS (ZBW)
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Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
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