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~person:"Bauer, Wolfgang"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Verkaufspersonal"
~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
Marketingmanagement
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B-to-B-Marketing
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Bundling strategy
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Confidence
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Bauer, Wolfgang
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New insights on trust in business-to-business relationships : a multi-perspective approach
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ECONIS (ZBW)
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Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
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