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~person:"Baum, Matthias"
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Brand management
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Baum, Matthias
Burmann, Christoph
154
Esch, Franz-Rudolf
151
Huber, Frank
93
Baumgarth, Carsten
92
Melewar, T. C.
79
Meffert, Heribert
75
Keller, Kevin Lane
74
Sattler, Henrik
73
Bruhn, Manfred
64
Bauer, Hans H.
61
De Chernatony, Leslie
57
Ahlert, Dieter
56
Tomczak, Torsten
51
Phau, Ian
49
Wiedmann, Klaus-Peter
49
Balmer, John M. T.
45
Völckner, Franziska
45
Bang, Nguyen
43
Loureiro, Sandra Maria Correia
43
Romaniuk, Jenni
42
Fournier, Susan
41
Merrilees, Bill
41
Herrmann, Andreas
39
Foroudi, Pantea
38
Ind, Nicholas
37
Strebinger, Andreas
37
Bronnenberg, Bart J.
35
Gierl, Heribert
35
Ko, Eunju
35
Dawes, John
34
Schmidt, Holger J.
34
Diamantopoulos, Adamantios
33
Uggla, Henrik
33
Aaker, David A.
32
Langner, Tobias
32
MacInnis, Deborah J.
32
Christodoulides, George
31
Gupta, Suraksha
31
Han, Heesup
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Kernstock, Joachim
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Die Betriebswirtschaft : DBW
1
Human resource management
1
Journal of business research : JBR
1
Psychology & marketing
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ECONIS (ZBW)
4
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1
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
2
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
3
Customer referral reward-brand-fit : a schema congruity perspective
Stumpf, Christian
;
Baum, Matthias
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 542-558
Persistent link: https://www.econbiz.de/10011508450
Saved in:
4
Determinanten des Employer Branding in deutschen Unternehmen : ein neoinstitutionalistischer Erklärungsansatz
Baum, Matthias
;
Gsell, Lena
;
Kabst, Rüdiger
- In:
Die Betriebswirtschaft : DBW
72
(
2012
)
3
,
pp. 235-253
Persistent link: https://www.econbiz.de/10009539647
Saved in:
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