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~person:"Baumann-Pauly, Dorothée"
~person:"Khandelwal, Amit"
~person:"Schewe, Gerhard"
~person:"Schmid, Stefan"
~subject:"Brand management"
~subject:"Internationaler Markteintritt"
~type_genre:"Non-commercial literature"
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Brand management
Internationaler Markteintritt
Sportartikelbranche
6
Sporting goods industry
6
2012
3
Betriebsgröße
3
Cost structure
3
Firm size
3
Football
3
Fußball
3
Kostenstruktur
3
Mark-up Pricing
3
Mark-up pricing
3
Pakistan
3
Product quality
3
Produktqualität
3
Sialkot (District)
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Sialkot (Distrikt)
3
Deutschland
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Germany
2
Reebok International Ltd. <Stoughton, Mass.>
2
Takeover
2
adidas-Salomon AG
2
Übernahme
2
Akquisition
1
Complex systems
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Footwear
1
Institutional economics
1
Institutionenökonomik
1
Integration
1
International market entry
1
Komplexe Systeme
1
Legitimacy
1
Legitimität
1
Markenartikel
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Markenführung
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Marktbearbeitung
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Multinationales Unternehmen
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Baumann-Pauly, Dorothée
Khandelwal, Amit
Schewe, Gerhard
Schmid, Stefan
Kotulla, Thomas
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ECONIS (ZBW)
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Grenzüberschreitende Akquisitionen und zentrale Konsequenzen für die internationale Marktbearbeitung : der Fall Adidas/Reebok
Schmid, Stefan
;
Kotulla, Thomas
-
2007
Persistent link: https://www.econbiz.de/10013433062
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