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~person:"Baumgärtner, Regina M."
~subject:"Erfolgsfaktor"
~subject:"Produktgestaltung"
~subject:"Theory"
~type_genre:"Book section"
~type_genre:"Non-commercial literature"
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Marketing-Techniken : Instrumente einer marktorientierten Unternehmensführung im internationalen Wettbewerb
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Am Anfang steht das Ziel - Techniken einer Zielfindung
Baumgärtner, Regina M.
- In:
Marketing-Techniken : Instrumente einer …
,
(pp. 9-38)
.
2005
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